With millions of business website on the internet, it is a daunting task to get your business successful and generate the traffic you desire on your site. A successful online presence requires a lot of planning and dedication. As demand for a successful website is huge, hence there is no dearth of online promotional tool to do that. Though there are many tools around successfully marketing your website, nothing serves the purpose best then good old Search Engine Optimization (SEO) to get you started on both feet and seek the profit margin you want.
Online shopping is seeing an upward trend year on year, and hence it becomes a natural habitat for business to do business. With the right idea and research, businesses can exploit internet’s latent quality of ‘marketing’ and make their small business compete with any big firm around the world.
So before getting into Hiring an SEO Consultant, we need to understand what types of SEO experts are there in Melbourne
• Individual SEO experts – These are freelancers who can help you offer their service often cheaper than bigger organizations. However, finding a good freelancer can be a challenge
• SEO Agencies – They have a team of people and are known to deploy standard SEO process which can get you more views. They are often known to work with medium to high budget and decent size companies
• In-house SEO Consultant – If you are fledgling business and want quick turnaround and aiming for rapid business, in-house SEO expert or team is a good option. This can be done by hiring an SEO Consultant and help you with your strategies.
So given here below are things that you should consider before hiring an SEO Consultant
Get their list of their current and past clients
This will help you analyze the methodologies that they use and how their client benefitted from their work. These references can help you know their success rate and verify their credentials
Get to are aware of their Methodology
Be aware of the consultant who will not freely discuss their approach in detail. They should be able to define their strategies for driving search engine ranking and let you know how much time it will take for them to achieve goals. Also, ensure they include an initial technical review of the website to find out problems such as broken links that are lowering your website’s search engine ranking.
Ask them how will they keep you informed
A good SEO consultant will send you regular report on the progress that has been made. So it is important to know the frequency of report that you will be getting so that you constantly know what is being done on your website. It is important to hire a trustworthy consultant because you have to give your consultant access to your site.
Do they follow search engines’ webmaster guidelines
It is important to hire a consultant who fo by follows Google’s publicly posted webmaster best practices, which clearly lays out 12 common SEO tricks.
How good are they at improving local search results
Achieving consistent high top local search engine result should be critical for business especially small business owners, and that is where stands the best chances of generating high revenue. So it is important to hire a consultant who can optimize your website for “local SEO. This will help your website appear when someone nearby is searching for keywords that are relevant to your business.
Are they updated with latest changes in Algorithm
Google releases about 500 algorithm changes per year. Hence it is important your consultant is well versed with most of these changes
What kind of tools will they use
Many SEO expert use tools such as “blackhat” SEOs, but there exist many other tools that SEO consultant can be used to improve your website search ranking. A right tool can save a lot of time and money. Some tools are:
o Reporting tools – This help in creating a custom report which will have analytics, keyword rankings, and other SEO metrics.
o Link building tools – These tools help to create a thousand links with the click of a button
o Technical SEO tools – If you have a large website then these tools assist in crawling the website and identify various technical issues within site. This assist in saving lot of time and money
o Research tools – These tools assist in identifying correct keywords which large number of people are using related to the service you are offering
As SEO are done in such a multitude of ways, it is important to know how will you be charged. Many consultancies will charge by the project. Many may have a retainer on a monthly basis which ensures the SEO consultant dedicatedly works on your website regularly. Other options is hourly pay, as this helps in controlling your project cost if something starts going wrong
So if you are a business and have already set up a website, then you are already on the right track. What your site now requires is improving your site ranking by the method of SEO. One thing to note here is that patience and continuous improvement is the key. Even if you deploy best of SEO consultant that improvement doesn’t happen overnight. It takes time for google to index all the changes you made on the website. Thus more descriptive and latest your information is on website, more quickly it rises above the ranks of hundreds of competitive website